Turkish
Airlines has produced a new in-flight safety video, riding on the latest high
definition technology, to improve the safety of its passengers in Nigeria and
other countries of its operations.
The
new video is featuring filmmaker and social media phenomenon, Zach King.
Turkish
Airlines has been rated for six consecutive years as Europe’s best airline,
according to Skytrax, flying to more countries than any other airlines.
With
the significant growth in the number of first time or irregular travellers over
the recent years, Turkish Airlines said it chose to leverage illusions to
improve the safety level on board.
The
main purpose of the video is to keep passengers’ attention high during the
explanation of important safety procedures using the power of magic.
“For
passengers from Nigeria and other African countries and beyond, Turkish
Airlines is offering a new proposition, which underscores the significance that
we place on the safety of passengers while onboard,” the Turkish Airlines
Country Manager in Nigeria, Mr. Tarkan Ince, said.
He
also said, “We have always put safety first in what we do and it is our belief
that this is one initiative that will delight our customers to fly with us as
their best airline as we constantly put their safety first.”
The
Chairman of the Board and the Executive Committee of Turkish Airlines, Mr.
İlker Aycı, said, “Here at Turkish Airlines, we constantly strive to find the
most effective and innovative ways to deliver excellent service and
overachiever passenger expectations ensuring the highest level of security
during all of our operations.”
Watching
the film, passengers are flipped between reality and illusion, with King
bringing key aspects of in-flight safety to life through his signature digital
sleight of hand tricks.
A
cognitive psychologist and expert in the science of magic at Goldsmiths,
University of London, Dr. Gustav Kuhn, said, “Magic is one of the oldest and
most globally-relevant art forms, studied by psychologists and neuroscientists
alike for its ability to involve and indeed engross an audience. It’s exciting to see an airline tap into this
reality, taking the modern in-flight safety video in a whole new direction.”
The
video of the in-flight safety video is currently available and can be watched
on YouTube, according to the airline.
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